Billie Jean King Helps Atria Senior Living Promote Active Aging

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The winner of 39 Grand Slam titles in her career, famed tennis player Billie Jean King was once quoted as saying, “Champions play their weaknesses better.” In other words, there is no such thing as weakness – no matter how old you are – unless you give in to it.

King has now joined with Atria Senior Living, provider of independent living, assisted living, and memory care services, to serve as a spokesperson and the company’s first Active Aging Ambassador. Many aging adults may allow ailments to stop them from doing the things they love, but King’s goal is to advocate for an active and healthy lifestyle no matter a person’s age or situation.

Atria is known for their innovative programming for seniors, and King is participating in the planning of the company’s Engage Life initiative, which offers residents various ways to engage and thrive, be it through social, civic, or physical efforts. King will also play an important role in Atria’s “Fit Me In” program, a unique exercise concept designed to minimize the chances of falls by increasing the strength and balance of residents.

“At any age, we can all make positive strides in how we approach the idea of active and healthy aging,” says King, who will interact regularly with the residents, families, and staff of Atria.

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(Photo courtesy of Atria Senior Living)