How the Hospitality Business Model Trend in Senior Care Benefits You


For several years now, independent senior living communities, assisted living communities. and even nursing homes have shifted toward a “hospitality” business model. The most successful senior living communities have always favored a “hospitality with healthcare” approach to building design, operations, amenities and activities. But today, the emphasis on hospitality has expanded in several areas. Let’s look at how these changes affect seniors entering these communities for the first time.

The Right Locations
In all likelihood, a hotel owner wouldn’t place a hotel in the center of an industrial park or even a residential development. Hotels are most often erected near major shopping areas, tourist attractions, and beaches. Similarly, today’s most coveted senior living communities are also in these high-traffic areas, making it convenient to use the senior community’s free shuttles to run errands or enjoy a day in town. The ideal location for many seniors will include restaurants, shopping, movies, doctor’s offices, and more all just a short drive, or even a walk, from their home.

Design That Makes You Feel Good About Where You Live
A distinctive design is a strong selling point for a senior community. Realtors would call it curb appeal. Whether a senior community plays on the design styles of the region, with Mediterranean architecture and palm trees in Florida, or just goes for a unique look, your new senior community will most likely not look like an institution or hospital.

Focus on “Green” Building and Living Practices
From gardens and recycling, to passive solar design, or even using solar panels to generate energy, today’s senior communities are thinking about the environment. Even if a building opts not to obtain LEED certification (it can be a costly and time-consuming process), an emphasis on green building and a green living philosophy can enhance the quality of life for seniors who live there and, often, reduce certain costs, too.

Multipurpose Rooms Bring Seniors and the Surrounding Community Together
Today’s hotels use wide open, flexible spaces outfitted with technology systems such as speakers and video screens in order to draw people to the hotel for more than just overnight stays. Today’s senior communities may have dining halls and theaters with flexible seating, along with other spaces that can fill more than one purpose. These multipurpose spaces give activities directors the room they need to get creative with activities, which makes the senior community a fun place to visit or to live.

Greater Freedom and More Options
When you check into a hotel, they don’t tell you what time you’re allowed to eat. Neither do many senior communities today. Many independent living communities have multiple restaurants that are open a wide range of hours. Options don’t stop with meal times and food choices either. Today’s senior communities compete to offer more amenities, including workout centers and swimming pools, and more choices in leisure and learning activities.

With this new hospitality philosophy that’s become prevalent in many senior communities, assisted living communities and nursing homes, it’s the residents who truly win.

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