Meet Our Leadership Team
Todd Walrath — Founder & CEO
Todd has more than 15 years of marketing and technology experience. He has been helping businesses market themselves on Search engines for 10 years. This experience includes being Group VP for America Online, COO of weather.com and CEO & Founder of LEADS.com
SeniorLiving.Net's search engine and Care Advisor program is dedicated to helping families use the Internet to navigate their Senior Care alternatives. Todd earned a Bachelor of Science in Business Administration from Bucknell University and his MBA from the Fuqua School of Business at Duke University.
Shelley Laurell — Director, Marketing & Communications
Shelley has over ten years of market development and communications experience in the senior living industry. She has worked in regional and divisional market development positions with several of the nation's largest providers. She has a Bachelor's degree in Public Affairs from Virginia's Mary Washington College, attended graduate school at The Johns Hopkins University, and earned an MBA at The University of Toledo. At SLN, her role is to oversee the company's integrated marketing and communications strategy. She also has the responsible of recruiting and developing the company's dedicated team of Care Advisors.
Bernadette Pielow — Regional Account Manager
In her nine years of professional experience, Bernadette has excelled in the areas of corporate sales, marketing, and business development. With a strong emphasis on customer satisfaction, she has a proven track record of dramatically increasing sales. Having earned her BBA in marketing from the University of Texas at Austin, Bernadette went on to serve as an Internet Advertising Representative for America Online and the National Sales Rep for Leads.com. In addition to her role as SLN Advertising Manager, Bernadette is the Regional Account Manager for Washington DC and Virginia.
Tom Lewis — Advisory Board Member
Tom Lewis serves as the President and CEO for Innovectra based in Vienna, VA. Tom has been active in managing successful start-up businesses for the past 25 years, including Entrieva where he was the President and CEO from 2001-2007. Tom also served as a President and Chief Operating Officer at the Oxford Group. The Oxford Group is a multi-billion dollar commercial real estate and management company. Tom headed Oxford's Retirement Care subsidiary from 1984-1997.
